The key message in this book:

Leaving the shackles of traditional employment and starting your own micro-business demands a lot less than you think.

Look at your passions and skills to find out where they converge with customers’ needs.

Focus on providing value both in your offering and your marketing, and just get going. You can optimize your profitability along the way.

The questions this book answered:

How can you get your own micro-business off the ground?

Break away from the nine-to-five and become your own boss – it’s a lot simpler than you think.

Passion is not enough for business success; you also need customers and the right skills.

Understand your customers’ deepest needs and craft your offering accordingly.

Get creative with your marketing, and focus on the benefits that your product provides.

Successful launches rely on thorough preparation and instilling a sense of urgency.

How can you make your micro-business financially viable?

A business needs to make money, so stay focused on your costs and income.

Get paid more than once, price your product ambitiously and use small tweaks that make a big impact in profits.

What should the end goal of your micro-business be?

Make your business as big as you want: stay small or grow by bringing in other people.

How detailed and meticulous should your planning be?

Keep plans simple so you can focus on the action.

Ready for more?

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