Firstly, if you’re trying to start or grow your online business then Expert Secrets by Russell Brunson is one of the best free books online to read now without question. He shares the secret to building a successful brand.

The main elements that I took away from this book, was the ability to affix your brand to a reason or your product or service to a reason.

This was highlighted with TOM’s shoes. For each shoe they sell they offer one to someone desperate for footwear, which I think is a really effective idea.

The tale behind it is based upon the owner, Blake. It is said that Blake was down in Argentina on vacation when he encountered people who were missionaries. They were distributing shoes. Your business will perhaps not have a reason the same as this. Nevertheless, there needs to be a reason why you’re doing what you’re doing above just selling products.

You have to consider that your business and products supports individuals and that these individuals identify with you. In other words, when this happens you’ll do better, compared to just selling a product as a whole.

The second part that resonated with me was the revealing of the hero’s story. For instance, most people prefer to associate themselves with stories that are real and stories that are engaging.

Simply put, by somebody knowing your ups and also your downs, knowing the difficulties that you’ve undergone to create your business. People can connect with that, which is important.

I admit, I can also be guilty of this. Sometimes pretending as if everything is all good, when really it’s not. By sharing both your ups and downs with individuals, you connect. As a result, people develop empathy towards you. More importantly, they recognize that you’re a genuine human-being that just wishes to do good.

Telling “that story”. Speaking about your experience or telling the story of a consumer whose life became better by using your product or service, is an effective validation of why you’re doing what you’re doing.

Notice we've hardly discussed the product in anyway. We’re just talking about the story. As a result, this runs much deeper compared to simply just earning a lot of cash or offering a bunch of products. That's something that is important to recognize.

With business, you can have a product or service making a great deal of money which is fine. (Nothing wrong with that). Or you can have a business that impacts lives for instance. People definitely relate to businesses that have an impact or make a difference to other people’s lives.

If you’re someone who thinks highly of your product or service. Beyond anything, you believe it’s most likely to influence people’s lives for the better. Your going to feel it within you and you’re going to wish to share it with everyone.

That means, no matter if that person never ever gets your product or service. That passion, or that fire you have to tell people about it, will shine out.

The next important ingredient, is to share a really engaging experience concerning your difficulties. Share your lows with people. Share the procedure with people and be clear so that they understand what you’re actually going through to create your business. The chances are,  you’re probably going through a whole lot!

To be able to tell your hero story you're going to need to be able to become an effective storyteller and Russell talks about exactly how to do this in the book too:

In summary, we mentioned how you should recognize exactly what’s your cause. What’s your why. What’s the reason why individuals need to rely on your product or service that you're offering. You should have the moral commitment towards whatever you’re doing.

You should share whatever you know. Believe in exactly what you’re offering. It could influence other individual’s lives for the better. These parts of your business are a great deal beyond a service or product strategy. In other words, they are greater than the features of your product or service. These elements are just what are most likely to separate you from others in your niche.

Ultimately, it’s about really feeling a deep conviction. Having an ethical responsibility to share your product or service with the world. Subsequently, that care and that deep belief in your product will certainly beam through to your customers. It will shine through to people that typically aren’t your consumers. One day, they may well be ready to acquire your product in the future.

These are the main parts of Expert Secrets that stood out for me the most. If you want to find out more regarding exactly what’s in this book but you’re worried it will be too pricey. Don’t worry. You will be pleased to know that this bestseller is complimentary. All you do is cover a small delivery and managing cost and that’s it!

I would say, Russell’s publication can leap around a little. However, I highly suggest you look into it. Expert Secrets is definitely one of the best free books online to read right now for aspiring online marketers. If you’re seeking information on how to explode your business to amazing heights, if you want to earn more, if you’re simply just starting out online or your further along in your business journey. Expert Secrets will show you the path to walk down for online business success....

Enjoy the read!

>>You can get Expert Secrets book here<<